Freelux 10.01 Platinum Cool Blonde



Freelux 10.01 Platinum Cool Blonde

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Product description

Freelux  “Freedom” Philosophy

Freelux, with its 'Freedom' philosophy, offers both hair colorists and their clients a fully uncompromising choice when it comes to naturally-sourced hair color brands. Drawing its inspiration from the natural world, Freelux prides itself on the use of organic, environmentally friendly ingredients.

Freelux is an advanced hair colorant created by Tocco Magico, designed to respect the balance of both the hair and skin. Free from chemicals like ammonia, paraphenylenediamine, resorcinol, petrolatum, and allergens, it presents a gentle yet effective hair coloring solution.

Tocco Magico Freelux Formula

Its formula has been enhanced with an array of eco-certified, naturally derived, and organic active ingredients selected for their protective, hydrating, and shine-enhancing properties.

For instance, the formula includes Camellia oil (also known as tsubaki oil), known for its antioxidant and soothing qualities. This ingredient nourishes the hair, adding protection and imparting a lustrous shine.

Hyaluronic acid, another key component, provides essential hydration and fortification, giving volume and structure to the hair. Rosewood essential oil revitalizes the hair, promoting regeneration for healthier-looking strands.

Lastly, the formula is further enriched with ceramides, boswellia serrata, and olus oil. These ingredients enhance protection and carry out a restructuring action, ensuring that your hair receives comprehensive care and attention.

Features & Benefits

  • Free from Ammonia, PPD, Resorcinol, and Petroleum
  • Features a blend of ceramides, micro pigments, and hyaluronic acid for vibrant, youthful-looking hair.
  • Oil-based, crème color infused with Tsubaki Oil, Olus Oil, Rosa Seed Oil, and Rice Oil for long-lasting shine.
  • Delivers a warm, bright finish.
  • It provides the hair with vitamin E, collagen, proteins, and essential fatty acids to energize, moisturize, soothe, and protect.
  • 57 Shades, 1 Tool / Additive
  • Larger, more economical 3.4 oz. tube
  • Mixing Ratio 1:1.5


While Freelux by Tocco Magico is formulated with utmost care and uses naturally sourced, organic ingredients, we cannot guarantee suitability for individuals with specific allergies or sensitivities. It is crucial to perform a patch test before each application to assess any potential adverse reactions. If you have a known history of allergies or sensitivities to hair colorants or any of the listed ingredients, we strongly recommend consulting with a healthcare professional or conducting a patch test before using Freelux hair color.


Learn more about the ingredients, how to use it and how to do a patch test, down below. Or check out the Tocco Magico Freelux Color Chart.

Product of ITALY


Customer Reviews

Based on 3 reviews
Gabrielle T.
Platinum Perfection

I've finally found the perfect platinum shade! The Freelux Platinum Cool Blonde doesn't damage my hair and leaves it soft and shiny. Great product!

Thank you for the review, your opinion is important to us.

Priya M.
Cool and Radiant

Freelux Platinum Cool Blonde is perfect for me. The color is cool and radiant, and the ingredients like Tsubaki Oil leave my hair shiny and healthy.

Thank you for the review, your opinion is important to us.

Xue L.
Cool Tones, Great Look!

The Freelux Platinum Cool Blonde has given my hair a complete transformation! It gave me cool tones that look incredibly natural. Highly recommend this product!

Thank you for the review, your opinion is important to us.

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Total price: $28.97
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