L'Oreal INOA 7.44/7CC
New and improved iNOA No Ammonia Permanent Hair Colour.
Improved texture. More permissive. Protects & Hydrates the Hair & Scalp.
The pioneer of no ammonia colour.
- 100% Vegan formula
- 100% grey coverage
- long-lasting color
- +48% shinier hair
Beyond just colour.
Indulge in a luxurious colour experience.
Revolutionary oil-based, ammonia-free permanent hair color. Maximized effectiveness of the permanent haircolor process with ultimate respect for the condition of the hair fiber, resulting in stunning shine and perfect coverage of up to 100% white hair.
Size: 60 g
- Oil Delivery System (ODSý) technology: envelops the hair fiber in a film of oil, repelling the water-based colorant, pushing it deeper into the hair fiber for unlimited color
- Low Dose MEA: a low dose of MEO (monoethanolamine) slightly opens the cuticle
Hair Type & Condition: For consumers desiring natural shades, beautiful condition, stunning shine and perfect coverage of white hair.
Features & Benefits
- Reinforced coverage of up to 100% white hair
- 6 weeks of intense hydration and nutrition
- 50% more shine
- Lightening: Up to 3 levels
- 100% ammonia-free, long-lasting, durable permanent color
Mixing Ratio 1:1 : 60g Color cream x 60g iNOA Oil developer
Use a whisk to mix well. The mixture should never be mixed with water. Only use with iNOA developers.
For the lengths and ends, prepare a new mixture without fundamental or golden fundamental when the white hair coverage rule is applied on the roots. In the case of 30 vol. Using "oil developer", prepare a new mixture with 10 volumes for lengths and ends.
With its unctuous texture, iNOA perfectly adheres to hair. Be sure to saturate every hair strand with the mix before applying it to the regrowth area. The hair should be left on the scalp during the 35 minute development period. The application should begin at the back of the head. Finish with the hairline. After the regrowth application has been completed, the development process begins.
TAKE THROUGH WITH DIA LIGHT
To preserve hair integrity, apply every time you can, to benefit from the unique acidic pH technology color: Take through 10 minutes before the end of iNOA development time, using 9 volume diactivator. Very altered color: Take through 20 minutes before the end of iNOA development time, using 9 volume diactivator.
TAKE THROUGH WITH iNOA
When you do not have Dia light in your salon, neither the right Dia light shade. TAKE THROUGH TIME. Depending on the alteration of the color, the take through time can vary. Slightly altered color: Emulsify with care for 5 minutes before the end of the development time. Moderately altered color: Take through only 20 minutes before the end of the development time. Very altered color/color change: Immediate take through.
EMULSION AND RINSING
Always start by gently emulsifying the color for maximal shine. Add water and keep on emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox Shampoo.
White hair coverage is not as simple and standard as it seems. Some hair are really resistant and require a deeper coverage to get some help. On the contrary, some medium or light natural base have an advantage to preserve a certain transparency to benefit from an aesthetic regrowth. For coarse and/or resistant hair, you can apply the white hair coverage mix starting when only 50% of white hair. For a deeper and/or more opaque coverage you can use the deep fundamentals (,0) with the cool shades.
- INOA should be used exclusively with INOA ODS² 10-volume, 20-volume or 30-volume Rich Developer
- The mixing ratio is 1:1
- Development time: 35 minutes