Color and craftmanship is the core of Wella Professionals: Innovating since the 1950's with Koleston Perfect - the industry's first creme color, we continusously strive to push the boundaries in the hairdressing industry. Through our complete portfolio of color brands and salon services, we offer custom solutions for each client: from color enhancement to color transformation. Through color education we strive to elevate every hairdressers' artistry and mastery. Ignite your color creativity with Wella Professionals.
ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD, reducing the risk of up to 60x less likely to develop a new allergy to hair color*. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century.
The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip** offering better balance of tone and control of depth** with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a special mixing range to make a wide array of shades possible.
NEW KOLESTON PERFECT with ME+ also requires no habit change for stylists as it features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients.
- Rich, saturated permanent color
- Up to 100% gray coverage
- Up to 3-5 levels of lift
Mixing pure naturals, rich naturals, vibrant reds, deep browns