L'Oreal Professionnel Majirel Cool Inforced provides a constant and uniform natural color with added depth. The innovative gel cream formula provides easier mixing and more accurate application. The new consistency allows the color mixture to adhere better to the hair, making it easier to coat resistant gray hair at the roots. Saturated with L'Oréal Professionnel's patented core for ingredients with Ionène G and Incell Complex surface technology. Both technologies provide long-lasting conditioning properties to strengthen and protect high gloss hair.