@Pure Pigments Cool Violet





Goldwell @Pure Pigments Elumenated Color Additive Cool Violet

@Pure Pigments marks a revolution in Goldwell hair color.
High-definition direct dye additives that elevate hair color with unprecedented vibrancy and brilliance.

HD3 Color Technology in @Pure Pigments is the next generation of direct dye technology from Goldwell. This breakthrough innovation creates long-lasting, multi-dimensional, high-definition color results for unique light reflections extraordinary shine from all angles. 

For creative customization of hair color. The next level of color brilliance and shine. Always mix with Topchic or Colorance.


  • 63% more shine, on average, than regular hair color
  • Boost the color intensity of your color formula by up to 3 times
  • 2 times more resistance to fading

Net weight: 50ml / 1.69oz

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