Redken Shades EQ City Beats West Village Sunset

Acidic semi-permanent hair color with rich and long lasting color.

Conditioning color cream creates soft, rich shades.

100% grey coverage with the boldest haircolor inspired by the streets of NYC.

Seals hair cuticles for lasting vibrant color.

Easy application with no-mess cream formula.

Enjoy your rich and healthy looking color with City Beats.

Key Benefits

• True to tone up to 12 washes
• Semi permanent hair color
• No developer required
• Ideal for both natural or colored hair
• Acidic conditioning formula
• Seal cuticles for long lasting color
• No mess, No bleed
• Easy application

Directions

1. Apply to clean damp hair with brush and bowl
2. Process at room temperature for 20-30 minutes
3. Rinse thoroughly

Pro tips

• The lighter the start level, the brighter the end result will be
• Process longer for more vibrancy
• Ensure even “canvas” which is your pre-dye hair for even result