Loma Violet Shampoo

Purple Toning Shampoo for Blonde, Grey & Brassy Hair

Keep blonde, grey and lightened hair looking fresh and vibrant with Loma Violet Shampoo, a highly pigmented violet shampoo designed to neutralize unwanted yellow and brassy tones. This professional-quality purple shampoo for blonde hair uses blue-violet pigments to enhance cooler tones and brighten blonde, grey, silver and lightened hair.

More than simply a toning shampoo, Loma Violet Shampoo combines gentle cleansing with hair-supporting ingredients including creatine and quinoa protein. The formula helps support the strength and condition of colour-treated, highlighted and bleached hair while adding moisture and shine.

The sulfate-free formula is also free from parabens, gluten and soy, making it an excellent addition to a professional or at-home blonde hair care routine. A Vanilla Bean & Blood Orange Lomatherapy fragrance gives every wash the signature Loma finishing touch.

Benefits & Features

• Neutralizes brassy tones: Blue-violet pigments help counteract unwanted yellow and warm tones.

• Brightens blonde and grey hair: Helps maintain cleaner, cooler-looking blonde, silver, white and grey tones.

• Highly pigmented formula: Delivers effective toning between salon colour appointments.

• Ideal for lightened hair: A great shampoo for blonde, highlighted, foiled and bleached hair.

• Quinoa protein: Rich in amino acids and helps support the hair cuticle while adding moisture and shine.

• Creatine: Helps support the internal strength of the hair, making it especially useful for chemically treated and lightened hair.

• Sulfate-free cleansing: Gently cleanses without relying on sulfates.

• Free from parabens, gluten and soy.

• Professional hair care: Suitable for salon professionals and beauty enthusiasts maintaining blonde or grey hair at home.

What Makes It Stand Out?

Not all purple shampoos are created equal. Loma Violet Shampoo features a highly pigmented blue-violet formula specifically developed to tackle the warm yellow and brassy tones that can appear in blonde and grey hair.

It also goes beyond basic colour correction. Creatine and quinoa protein help support hair that has been colour-treated, foiled or bleached, while Loma's Aloemoist Complex and hair-conditioning formula help maintain moisture and shine.

The result? A professional violet toning shampoo that cleanses, tones and helps care for your hair in one simple step.

Who Is It For?

Loma Violet Shampoo for blonde and grey hair is an excellent choice for:

• Natural and colour-treated blonde hair

• Grey, silver and white hair

• Highlighted and foiled hair

• Bleached or lightened hair

• Hair developing unwanted yellow tones

• Cool-toned blondes looking to reduce brassiness

• Hairstylists looking for a professional toning shampoo

• Anyone wanting to maintain a cleaner, brighter blonde between salon appointments

Because violet pigments are intended to neutralize yellow tones, this shampoo is particularly useful when blonde, grey or silver hair begins looking warmer than desired.

Specifications

Brand: Loma Hair Care
Product: Violet Shampoo
Product Type: Violet / Purple Toning Shampoo
Hair Types: Blonde, grey, silver, highlighted and lightened hair
Primary Benefit: Neutralizes yellow and brassy tones
Key Ingredients: Creatine, Quinoa Protein, Lavender and Aloemoist Complex
Formula: Sulfate, paraben, gluten and soy free
Fragrance: Vanilla Bean & Blood Orange Lomatherapy
Available Sizes: 3 fl oz / 88 mL, 12 fl oz / 355 mL and 33.8 fl oz / 1000 mL

How to Use: Wet hair thoroughly and apply the desired amount of Loma Violet Shampoo. Work into a lather and rinse thoroughly. Follow with Loma Violet Conditioner as part of your toning hair care routine.

Bring cooler, brighter tones back to your blonde, grey or silver hair.