Our vibrant Wella colorcharm Demi-Permanent Hair Color comes in neutral, ash, gold, warm and red shades for endless color possibilities. Ideal for:

• gray blending
• toning
• creating lowlights
• ammonia-free hair color with fade resistant results
• glossing the hair for up to 43% more shine*, even on darker hair.
  *versus untreated hair

Up to two applications per tube: Economical and effective 1:2 mix ratio means each tube creates 6 oz of haircolor, enough for two applications. Processes in 20 minutes or less. ALWAYS USE COLOR CHARM ACTIVATING LOTION WITH COLOR CHARM DEMI-PERMANENT HAIR COLOR FOR OPTIMAL RESULTS.