GOLDWELL - ELUMEN
Elumen Permanent Hair Color
$39.99
Goldwell Elumen Permanent Hair Color
Professional Vibrance, Unmatched Shine, Ammonia-Free
Goldwell Elumen Permanent Hair Color is a revolutionary, ammonia-free hair color that delivers intense, long-lasting results with mirror-like shine. Designed for professional stylists and color enthusiasts alike, this high-performance color system uses direct dye technology to physically penetrate and lock color pigments deep into the hair shaft—without oxidative damage.
Whether you’re aiming for a bold transformation or a natural enhancement, Elumen ensures exceptional color brilliance that resists fading and keeps your hair feeling healthy, soft, and strong. It’s the perfect choice for anyone who loves vibrant color with professional precision.
Benefits & Features
Long-Lasting Color – Deep, durable pigments that stay vivid for weeks longer than conventional dyes.
No Ammonia or Peroxide – Gentle on the hair and scalp, with zero unpleasant odor.
Brilliant Shine – Reflective color finish that enhances natural light and boosts hair radiance.
Conditioning Effect – Improves hair structure for smoother, silkier strands after every application.
Vast Shade Selection – Available in a wide range of stunning hues—from soft blondes to fiery reds and rich brunettes.
Professional Performance at Home – Ideal for stylists and beauty lovers seeking salon-quality results without compromise.
What Makes Goldwell Elumen Stand Out?
Goldwell Elumen isn’t your typical permanent hair dye—it’s a next-generation color system. While traditional dyes rely on chemical oxidation, Elumen uses a magnet-like physical process that pulls color molecules deep into the hair. The result?
Up to 37% more shine compared to conventional colors.
Up to 76% more color intensity.
And up to 20% longer-lasting results.
Plus, the formula repairs the hair’s internal structure while coloring, leaving it healthier and more resilient than before coloring.
Who Is This Product For?
Goldwell Elumen Permanent Hair Color is perfect for:
Professional hairstylists who want customizable, high-impact results for their clients.
Beauty enthusiasts who love experimenting with color and demand professional-grade performance.
Individuals with sensitive scalps seeking a gentler, ammonia-free alternative.
Anyone craving vibrant, glossy, and healthy-looking hair that makes a lasting impression.
Directions
1. Prepare & Dry
Apply Elumen Prepare throughout the hair for optimum color uptake.
Spray evenly on towel-dried or dry hair until moist.
Dry hair completely before applying color.
2. Mix, Apply & Time
Saturate the hair completely with Elumen Hair Color to ensure even coverage.
Optionally, add Elumen Thickener to customize the gel consistency for easier application.
Processing Time:
30 minutes without heat
20 minutes with heat
Rinse thoroughly without emulsifying.
Follow immediately with Elumen Shampoo to remove any color residue.
3. Lock & Condition
Apply Elumen Lock to seal in color and reduce fading for longer-lasting results.
Distribute 40 mL evenly onto towel-dried hair and let process for up to 5 minutes.
Rinse thoroughly.
Finish with your preferred Elumen Care product for added shine and protection.
Specifications
Type: Permanent, ammonia-free hair color
Technology: Direct dye system (non-oxidative)
Format: Cream colorant, mix-free application
Hair Types: Suitable for all hair types and textures
Available Shades: Extensive palette including naturals, pastels, brights, and deep tones
Size: 200 mL bottle
Made by: Goldwell – trusted by professionals worldwide
Bring Salon Brilliance Home
Give your hair the color it deserves—radiant, rich, and endlessly glossy. Transform your style with Goldwell Elumen Permanent Hair Color and enjoy professional results that last.
GOLDWELL - ELUMEN
Elumen Prepare
$17.99
Goldwell Elumen Prepare
This colour pre-treatment best prepares these types of hair structures for an Elumen colour.
FEATURES- Creating optimum polarization within the hair for the subsequent Elumen treatment- Helps to better anchor the Elumen colour pigments within the hair- Improves the durability, vibrancy and intensity of the colour- Optimizes the deposit of Elumen hair colour on highlifted and highlighted hair- Can also be used immediately after bleaching.
HOW TO USE- Lighten the hair to desired level- On clean, damp hair, apply Elumen Prepare evenly- Let sit for a few minutes- Towel dry the hair- Follow with Elumen colour
GOLDWELL - ELUMEN
Elumen Color Shampoo
from $19.99
Goldwell Elumen Color Shampoo
The specially formulated color maintenance shampoo for Elumen hair colors.
Mild gently formula gently cleanse your hair while retaining color intensity and vibrancy.
Last your Elumen color noticeably longer.
GOLDWELL - ELUMEN
Elumen Color Conditioner
from $19.99
Goldwell Elumen Color Conditioner
Dedicated and formulated to extend the shine and intensity of Elumen colors.
Lightweight but intense nourishment to fine to normal hair.
Detangles and controls frizz on colored hair.
Extend the vibrancy of Elumen treated hair.
Lock color pigment inside hair fibre while sealing cuticles for best natural luster.
Features
Designed for fine to normal hair
Light nutrition
Extends Elumen coloration
Keeps shine
Controls frizz
Directions
Apply to towel-dried hair
Leave on for 5 minutes
Rinse thoroughly
GOLDWELL - ELUMEN
Elumen Leave-In Conditioner 150ml / 5oz
$19.99
Goldwell Elumen Leave-in Conditioner -
Leave-in treatment that extends the vibrancy of your elumen colors.
Gently offers nourishments on elumen-colored hair.
Designed for normal to fine hair to protect from color fading.
Maximise elumen color retention and shine.
Lightweight formula that will never bring down your hair.
Key Features
Leave-in conditioner
Designed for fine to normal hair
Light nutrition
Maximum retention of Elumen staining
How to use?
Spray on towel-dried hair after shampooing
Do not rinse
Style as usual
GOLDWELL - ELUMEN
Elumen Lock 250ml / 8.4oz
$29.99
Goldwell Elumen Lock 8.4oz
Goldwell Elumen Lock seals the colour result and reduces the colour bleeding. It removes excess colour dyes from the hair, driving the remaining colour dyes even deeper into the hair and locks them in. Reduces colour fadage during shampooing, prolonging the durability of the colour. An essential after each application of Elumen.
FEATURES- Removes excess colour dyes from the hair- Reduces colour fading during shampooing process- Prolongs the durability of the colour- Removes excess colour pigments from the surface of the hair- Seals the hair colour after dyeing- Locks the colour pigments deeper into the hair
HOW TO USE- Apply about 40 ml of LOCK onto towel-dried hair immediately after colouration with Elumen hair colour and distribute evenly- Leave for 5 minutes- Rinse thoroughly
250ml | 8.4 fl oz
GOLDWELL - ELUMEN
Elumen Clean
$28.99
Goldwell Elumen Clean
This is used for the gentle removal of stains on the skin caused by Elumen and Elumen Play hair color.
Directions
Apply the remover onto a cotton ball or swab and gently dab the stains until removed. Quickly wipe with cotton ball. If staining persists, apply CLEAN directly onto the skin, leave to process briefly and gently wipe it off.
For professional use only
GOLDWELL - ELUMEN
Elumen Return
$34.99
Goldwell Elumen Return 8.4oz
Designed specifically for use with Elumen Hair Color, Elumen Return reduces color. The color is reduced physically rather than chemically, and is designed to be used after coloring to reduce unwanted depth, vibrancy, or tone.
Directions
Apply approximately 40 ml / 1.3 oz Return to the hair and distribute evenly. The length of processing time depends on the degree of color removal required. Leave for approximately 3-5 minutes to tone down a color and up to 30 minutes at the highest heat setting to largely reverse the color results. Rinse thoroughly and shampoo the hair to complete the treatment.
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
GOLDWELL - ELUMEN
Elumen Color Mask
$19.99
Goldwell Elumen Color Mask
Size: 200ml / 6.7oz
Achieve stunning, vibrant hair color with Goldwell Elumen Hair Color, a professional-grade hair dye known for its brilliant shine and long-lasting results. Formulated without ammonia, this unique color technology delivers intense pigmentation while maintaining the hair's health and integrity. Whether you're aiming for a bold new look or refreshing your current shade, Goldwell Elumen provides exceptional coverage and radiant color that stays true to tone.
Key Features:
Ammonia-Free Formula: Gentle on hair and scalp, this formula minimizes damage while providing vibrant, true-to-tone color.
Intense Pigmentation: Delivers high-performance color with brilliant shine, ensuring your hair looks lively and fresh for weeks.
Long-Lasting Results: This color system is designed to be durable, resisting fading and maintaining vibrancy over time.
Easy Application: Smooth, creamy consistency allows for even application and full coverage from root to tip.
Suitable for All Hair Types: Whether you have fine, coarse, curly, or straight hair, Goldwell Elumen is effective on all textures and styles.
Why You Should Buy:
Goldwell Elumen Hair Color is perfect for those who want professional-quality hair color at home. Its innovative formula ensures that your hair not only looks fantastic but also feels healthy and strong. Ideal for anyone looking to make a bold statement with their hair, this product guarantees a vibrant, shiny finish that lasts.
GOLDWELL - ELUMEN
Elumen Thickner
$49.99
Goldwell Elumen Thickener
Achieve unparalleled precision in your hair coloring endeavors with the Goldwell Elumen Thickener. Specifically formulated to enhance the viscosity of Elumen hair color, this thickener ensures a flawless application, making it indispensable for both professionals and at-home color enthusiasts.
Key Features
Enhanced Consistency: Transforms the fluidity of Elumen hair color into a thicker, more manageable consistency, facilitating meticulous application without the inconvenience of drips or spills.
Unaltered Color Intensity: While it modifies the texture, it preserves the original vibrancy and intensity of the color, ensuring your desired shade remains true and radiant.
Ideal for Creative Techniques: Perfect for freehand and other innovative coloring methods, allowing for seamless blending and precise placement of contrasting tones without the risk of bleeding.
Why Choose Goldwell Elumen Thickener?
Professional Results at Home: Whether you're a salon expert or a DIY enthusiast, this thickener empowers you to achieve salon-quality outcomes with ease and confidence.
Versatility: Suitable for a wide range of creative coloring techniques, it provides the flexibility to experiment and express your unique style without compromising on quality.
How to Use
Preparation: Shake the bottle thoroughly before use to ensure the formula is well-mixed.
Mixing: Add the thickener drop by drop to your Elumen hair color mixture, not exceeding 10% of the total color mixture. For freehand techniques, a 5% addition is typically sufficient.
Consistency Check: Stir the mixture until you achieve your desired thickness. Avoid adding more than 10%, as excessive thickener may lead to color shifts and reduced performance.
FAQs
Can this thickener be used with other hair color brands?
No, the Goldwell Elumen Thickener is specifically designed for use with Elumen hair colors and is not recommended for other brands.
Will using the thickener affect the longevity of the hair color?
When used as directed, the thickener does not impact the durability of the color. Ensure not to exceed the recommended amount to maintain optimal results.
Is it safe for all hair types?
Yes, this product is suitable for all hair types. However, always perform a patch test before full application to rule out any potential sensitivities.
Caution
Contains hydrogen peroxide.
Avoid contact with eyes. In case of eye contact, rinse immediately with water.
Keep out of reach of children.
Use appropriate protective gloves during application.
Store in a cool place, away from direct sunlight.
Elevate your hair coloring experience with the Goldwell Elumen Thickener – the essential tool for achieving precise, vibrant, and long-lasting results.
GOLDWELL - ELUMEN
Elumen Color Chart
$99.99
Goldwell Elumen Color Chart
Long lasting direct dyes. Non-oxidative. Ammonia-free. Incredible shine. Brilliant color results. Don?t overthink it. All you need to know is how direct dyes work. The rest is up to your creativity. Trust in your own genius. Follow your instinct. You decide what works. EXPERIENCE A DIFFERENT WAY OF CREATING COLOR.
GOLDWELL - ELUMEN
Elumen Play Semi-Permanent PL Blue@10 Cool Pastel Blue 200ml / 6.7oz
$38.99
Goldwell Elumen Play Semi-Permanent PL Blue@10 Cool Pastel Blue
High performance hair color without ammonia, peroxide, derivatives.
Alternative for those allergic to oxidation color.
Extraordinary luster and color intensity with excellent durability.
Unique innovation lock pigments deep into hair shafts. Secure color for longer lifetime with shininess.
Repair hair while coloring. Not compromising health for shades and trends.
Benefits & Features
Ammonia, peroxide and derivatives free
Alternative for clients with allergic reactions with oxidative color
Up to 37% more shine compared to intensive demi-permanent hair colors
Up to 76% more color intensity compared to oxidative permanent hair colors
Up to 20% longer durability compared to oxidative permanent color
Directions
Prepare single or multi-shade formula
Apply onto dry hair
Let it process for 20 minutes with heat or 30 minutes without heat
Rinse thoroughly until water is clear
Shampoo and Condition
GOLDWELL - ELUMEN
Elumen NA@2
$39.99
Goldwell Elumen NA@2
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat
200ml
GOLDWELL - ELUMEN
Elumen VV@all Violet
$39.99
Goldwell Elumen VV@all Violet
WHAT IS GOLDWELL ELUMEN OXYDANT-FREE HAIR COLOR?
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
Net weight: 200ml / 6.7oz
WHAT IS THE BENEFIT OF USING GOLDWELL ELUMEN?
Outstanding vibrancy, shine and durability
Long lasting durability
No damage
Repairs the hair while colouring
No damage - as gentle as the best semi/demi hair colour available
Outstanding vibrancy, shine and durability
Works with no peroxide or ammonia
Alternative for those with allergic reactions with oxidative colour
HOW TO USE GOLDWELL ELUMEN COLOR?
Complete the whole routine to enjoy the unlimited creativity of Elumen Oxidant-free Hair Color.
Step 1
Lighten hair to desired level. Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair. Let Elumen® Prepare sit in hair for a few minutes.
Step 2
Towel dry the hair, then apply Elumen Color. Process with heat for 20 minutes or without heat for 30 minutes.
Step 3
After processing is complete, rinse with water and then shampoo two times with Elumen® Wash.
Step 4
Towel dry thoroughly. Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes.
Step 5
Wash thoroughly and condition with Elumen® Care or Elumen® Treat.
GOLDWELL - ELUMEN
Elumen Pk@all Pink
$39.99
Goldwell Elumen Pk@all
WHAT IS GOLDWELL ELUMEN OXYDANT-FREE HAIR COLOR?
Also known as Goldwell Elumen Pure Pk@all 3-10
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
Net weight: 200ml / 6.7oz
WHAT IS THE BENEFIT OF USING GOLDWELL ELUMEN?
Outstanding vibrancy, shine and durability
Long lasting durability
No damage
Repairs the hair while colouring
No damage - as gentle as the best semi/demi hair colour available
Outstanding vibrancy, shine and durability
Works with no peroxide or ammonia
Alternative for those with allergic reactions with oxidative colour
HOW TO USE GOLDWELL ELUMEN COLOR?
Complete the whole routine to enjoy the unlimited creativity of Elumen Oxidant-free Hair Color.
Step 1
Lighten hair to desired level. Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair. Let Elumen® Prepare sit in hair for a few minutes.
Step 2
Towel dry the hair, then apply Elumen Color. Process with heat for 20 minutes or without heat for 30 minutes.
Step 3
After processing is complete, rinse with water and then shampoo two times with Elumen® Wash.
Step 4
Towel dry thoroughly. Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes.
Step 5
Wash thoroughly and condition with Elumen® Care or Elumen® Treat.
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Why Choose Goldwell Elumen?
- No Ammonia, No Odor – Gentle on the scalp and hair with zero chemical harshness.
- Intense, Long-Lasting Pigments – Brilliant color that resists fading and stays true.
- Mirror-Like Shine – Reflective, luminous finish that enhances your hair’s natural beauty.
- Hair-Repairing Formula – Improves the hair’s structure for stronger, smoother, healthier strands.
- Professional Results Every Time – Trusted by stylists worldwide for consistent, high-performance color.
Shop the Full Goldwell Elumen System
- Goldwell Elumen Permanent Hair Color – Rich, vivid, and long-lasting color with unmatched shine.
- Goldwell Elumen Prepare – Pre-color treatment for optimal pigment absorption.
- Goldwell Elumen Lock – Post-color sealer that reduces fading and extends color life.
- Goldwell Elumen Shampoo – Gentle cleanser that preserves and protects Elumen color vibrancy.
- Goldwell Elumen Care – Daily care line that maintains shine, softness, and color brilliance.
- Goldwell Elumen Thickener – Customize color viscosity for more precise, even application.
Goldwell Elumen Color Chart & Shade Guide
The Goldwell Elumen Color Chart offers a spectrum of shades designed for endless creativity and personalized results. From natural tones to vivid brights, Elumen’s color palette empowers you to mix, match, and customize for every client or personal style.Natural & Neutral Shades
Perfect for soft, everyday results and seamless grey coverage.- NN@8, NN@6, and N@8 – Natural beige and brunette tones for subtle elegance.
- NA@2 and NB@10 – Cool ash and warm beige for balanced neutrals.
Warm & Golden Shades
For glowing, sun-kissed tones with a touch of warmth.- GK@10, GK@8, and GN@6 – Golden and honey hues that brighten any complexion.
Copper & Red Shades
Make a bold statement with rich, fiery pigments.- RR@all, RV@all, and KK@all – Brilliant reds, coppers, and deep auburns for high-impact results.
Violet & Cool Shades
Ideal for creating depth, dimension, or dramatic fashion looks.- VV@all, AB@9, and BV@7 – Stunning violet, ash, and blue-based shades for cool-toned brilliance.
Pastel & Fashion Shades
Play with creativity and contrast with Elumen’s trend-forward tones.- TQ@all, PK@all, and GN@all – Soft turquoise, pink, and mint hues for modern artistic color.
How to Use Goldwell Elumen
Follow these professional steps to achieve long-lasting, radiant color results:Step 1: Prepare Hair
- Brush hair thoroughly to remove tangles.
- Hair should be dry or towel-dried.
- Use Elumen Prepare after highlighting or as a pre-color treatment for damaged hair.
Step 2: Mix & Apply
- Prepare your single or multi-shade formula in a color bowl, Elumen Shade bottle, or mixing bottle.
- Attach a nozzle or comb applicator if needed for even distribution.
- Apply color evenly throughout the hair.
Step 3: Processing Time
- Process with heat for 20 minutes or without heat for 30 minutes.
Step 4: Rinse & Shampoo
- Rinse thoroughly with water, then shampoo twice using Elumen Wash.
- Towel dry completely before moving to the next step.
Step 5: Lock & Condition
- Evenly saturate hair with Elumen Lock.
- Comb through and process for 5 minutes.
- Rinse thoroughly, then condition with Elumen Care or Elumen Treat for extra shine and softness.
Transform Your Color, Transform Your Hair
Bring professional color innovation to your routine with Goldwell Elumen—the collection that blends science, art, and care for truly luminous results.Shop the Goldwell Elumen Collection now at Cosmetic World and experience hair color that shines brighter, lasts longer, and feels healthier than ever.