Permanent

Freelux  “Freedom” Philosophy Freelux, with its 'Freedom' philosophy, offers both hair colorists and their clients a fully uncompromising choice when it comes to naturally-sourced hair color brands. Drawing its inspiration from the natural world, Freelux prides itself on the use of organic, environmentally friendly ingredients.Freelux is an advanced hair colorant created by Tocco Magico, designed to respect the balance of both the hair and skin. Free from chemicals like ammonia, paraphenylenediamine, resorcinol, petrolatum, and allergens, it presents a gentle yet effective hair coloring solution. Tocco Magico Freelux Formula Its formula has been enhanced with an array of eco-certified, naturally derived, and organic active ingredients selected for their protective, hydrating, and shine-enhancing properties.For instance, the formula includes Camellia oil (also known as tsubaki oil), known for its antioxidant and soothing qualities. This ingredient nourishes the hair, adding protection and imparting a lustrous shine.Hyaluronic acid, another key component, provides essential hydration and fortification, giving volume and structure to the hair. Rosewood essential oil revitalizes the hair, promoting regeneration for healthier-looking strands.Lastly, the formula is further enriched with ceramides, boswellia serrata, and olus oil. These ingredients enhance protection and carry out a restructuring action, ensuring that your hair receives comprehensive care and attention. Features & Benefits Free from Ammonia, PPD, Resorcinol, and Petroleum Features a blend of ceramides, micro pigments, and hyaluronic acid for vibrant, youthful-looking hair. Oil-based, crème color infused with Tsubaki Oil, Olus Oil, Rosa Seed Oil, and Rice Oil for long-lasting shine. Delivers a warm, bright finish. It provides the hair with vitamin E, collagen, proteins, and essential fatty acids to energize, moisturize, soothe, and protect. 57 Shades, 1 Tool / Additive Larger, more economical 3.4 oz. tube Mixing Ratio 1:1.5 Disclaimer While Freelux by Tocco Magico is formulated with utmost care and uses naturally sourced, organic ingredients, we cannot guarantee suitability for individuals with specific allergies or sensitivities. It is crucial to perform a patch test before each application to assess any potential adverse reactions. If you have a known history of allergies or sensitivities to hair colorants or any of the listed ingredients, we strongly recommend consulting with a healthcare professional or conducting a patch test before using Freelux hair color. Learn more about the ingredients, how to use it and how to do a patch test, down below. Or check out the Tocco Magico Freelux Color Chart. Product of Italy

L'Oreal Malirel 6.54 50ml Limited availability Are you craving absolute vibrant colors that dazzle and nourish your hair? Look no further than L'Oreal Majirel, the epitome of hair coloring perfection. With a wide palette of rich shades, Majirel ensures that grey hair is covered and left silky and luscious. Powered by Ionène G™ and Incell™ advanced technologies, this iconic hair color reaches all three levels of your hair, treating every strand with the care it deserves. Benefits & Features Cosmetic World's Trusted Choice: Recommended since 1980, Majirel has been the top pick for countless hair salons worldwide. Extensive Shade Selection: Explore over 128 true-to-color shades with our latest Majirel Color charts, available both online and in-store. Advanced Technology for Superior Results: Majirel's highly advanced formula restores and protects your hair fiber from the core to the surface, offering unparalleled conditioning and shine. Long-Lasting Color: Mixed to various depths and intensities, Majirel delivers a vibrant, long-lasting color that cares for your hair. Versatile Application: Whether you're going for a full head transformation or subtle highlights, Majirel caters to all your coloring needs. Strengthens and Nourishes: Enriched with Incell™ and Ionène G™, Majirel strengthens and reinforces your hair fiber, leaving it glossy and supple to the touch. A Color Revolution In a sea of hair coloring products, L'Oreal Majirel stands out for its unmatched quality and performance. With decades of trust from professionals and a wide range of shades to choose from, Majirel offers not just color but an experience that elevates your hair game to new heights. Its advanced technology ensures not only stunning results but also hair that feels stronger and healthier with each application. Your Hair's Hero Are you tired of lackluster hair coloring experiences that leave your hair dull and lifeless? Majirel is here to revolutionize your hair coloring routine. Say goodbye to dull colors and hello to vibrant, long-lasting shades that nourish your hair from within. With Majirel, you can finally achieve the vibrant, salon-quality results you've always dreamed of, right in the comfort of your own home. Specifications Application Ratio: Mix 1:1.5 with L’Oreal Majicreme Developer until creamy texture Application Process: Apply onto dry, unshampooed hair from root to ends, process for 35 minutes, then rinse thoroughly until water is clear Developer Options: Use L’Oreal Oxydant Creme (3.75%) 12.5 Vol Developer for darkening, or Majicreme Developer (6%, 9%, or 12%) for lifting Usage: Professional use only; conduct sensitivity and allergic patch test 48 hours prior to each application Directions Mix 1:1.5 with L’Oreal Majicreme Developer until creamy texture Apply onto dry unshampooed hair from root to ends Process for 35 minutes Rinse thoroughly until water is clear Pro Tips To darken: Use L’Oreal Oxydant Creme (3.75%) 12.5 Vol Developer To lift up to 1 level: Use Majicreme (6%) 20 Vol Developer To lift up to 2 levels:  Use Majicreme (9%) 30 Vol Developer To lift up to 3 levels:  Use Majicreme (12%) 40 Vol Developer Click Here To Explore Other L'Oreal Majirel shades! PROFESSIONAL USE ONLY. The sale and use of this product are intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Redken Blonde Idol Base Breaker - 60ml / 2 fl oz Refine and perfect your blonde with Redken Blonde Idol Base Breaker, a professional base-breaking hair color designed to subtly lift the natural base and create a seamless blend between highlights and regrowth. This innovative liquid formula allows colorists to achieve soft, natural-looking brightness in just minutes—without over-processing the hair. The Redken Base Breaker works by gently lifting the natural hair color up to 1 level in as little as 10 minutes, helping reduce harsh contrast between darker roots and lighter ends. Ideal for balayage, highlights, or maintaining blonde tones between services, this fast-acting formula delivers controlled, subtle lift while maintaining shine and smoothness. Subtle lift. Seamless blend. Instant refinement. Benefits & Features Up to 1 Level of Lift: Gently brightens the natural base in just 10 minutes Perfect for Base Breaking: Softens contrast between natural color and highlights Fast Processing Time: Quick results without over-processing Liquid Formula: Ensures easy mixing, fast application, and full saturation Customizable Tones: Available in Cool (to control warmth) or Clear (for neutral/warm results) Professional Salon Performance: Designed for precise, controlled blonding services Because sometimes the perfect blonde just needs a subtle tweak. What Makes It Stand Out? The Redken Blonde Idol Base Breaker stands out for its precision-based lifting technology, allowing stylists to make small but impactful adjustments to the natural base color without fully lightening the hair. Unlike traditional lighteners that can create dramatic changes, this formula is designed specifically for controlled, subtle brightening, making it ideal for blending regrowth or softening harsh lines between highlights. Its fast processing time and liquid consistency make it a go-to solution for quick salon services where efficiency and precision are key. Small lift. Big difference. Who Is It For? This professional base-breaking color is ideal for: Hairstylists and salon colorists Clients with highlights needing softer regrowth blending Balayage and blonde maintenance services Anyone wanting subtle brightening without full lightening If your blonde needs refining—not a full transformation—this is the perfect solution. Specifications Brand: Redken Product Name: Blonde Idol Base Breaker Product Type: Base-Breaking Liquid Hair Color Lift Capability: Up to 1 level of lift Processing Time: Up to 10 minutes Shades Available: Cool (neutralizes warmth), Clear (neutral/warm result) Mix Ratio: 1:1 with Redken Pro-Oxide Developer (10–20 vol) Hair Type: Natural hair bases, highlighted hair Use: Professional salon color services Application:Mix with Redken Pro-Oxide Developer and apply to the base area. Process at room temperature for up to 10 minutes. Do not use heat. Perfect Your Blonde in Minutes For subtle brightening and seamless blending, choose Redken Blonde Idol Base Breaker.

Freelux  “Freedom” Philosophy Freelux, with its 'Freedom' philosophy, offers both hair colorists and their clients a fully uncompromising choice when it comes to naturally-sourced hair color brands. Drawing its inspiration from the natural world, Freelux prides itself on the use of organic, environmentally friendly ingredients.Freelux is an advanced hair colorant created by Tocco Magico, designed to respect the balance of both the hair and skin. Free from chemicals like ammonia, paraphenylenediamine, resorcinol, petrolatum, and allergens, it presents a gentle yet effective hair coloring solution. Tocco Magico Freelux Formula Its formula has been enhanced with an array of eco-certified, naturally derived, and organic active ingredients selected for their protective, hydrating, and shine-enhancing properties.For instance, the formula includes Camellia oil (also known as tsubaki oil), known for its antioxidant and soothing qualities. This ingredient nourishes the hair, adding protection and imparting a lustrous shine.Hyaluronic acid, another key component, provides essential hydration and fortification, giving volume and structure to the hair. Rosewood essential oil revitalizes the hair, promoting regeneration for healthier-looking strands.Lastly, the formula is further enriched with ceramides, boswellia serrata, and olus oil. These ingredients enhance protection and carry out a restructuring action, ensuring that your hair receives comprehensive care and attention. Features & Benefits Free from Ammonia, PPD, Resorcinol, and Petroleum Features a blend of ceramides, micro pigments, and hyaluronic acid for vibrant, youthful-looking hair. Oil-based, crème color infused with Tsubaki Oil, Olus Oil, Rosa Seed Oil, and Rice Oil for long-lasting shine. Delivers a warm, bright finish. It provides the hair with vitamin E, collagen, proteins, and essential fatty acids to energize, moisturize, soothe, and protect. 57 Shades, 1 Tool / Additive Larger, more economical 3.4 oz. tube Mixing Ratio 1:1.5 Disclaimer While Freelux by Tocco Magico is formulated with utmost care and uses naturally sourced, organic ingredients, we cannot guarantee suitability for individuals with specific allergies or sensitivities. It is crucial to perform a patch test before each application to assess any potential adverse reactions. If you have a known history of allergies or sensitivities to hair colorants or any of the listed ingredients, we strongly recommend consulting with a healthcare professional or conducting a patch test before using Freelux hair color. Learn more about the ingredients, how to use it and how to do a patch test, down below. Or check out the Tocco Magico Freelux Color Chart. Product of Italy

Our vibrant Wella colorcharm Demi-Permanent Hair Color comes in neutral, ash, gold, warm and red shades for endless color possibilities. Ideal for: gray blending toning creating lowlights ammonia-free hair color with fade resistant results glossing the hair for up to 43% more shine*, even on darker hair.*versus untreated hair Up to two applications per tube: Economical and effective 1:2 mix ratio means each tube creates 6 oz of haircolor, enough for two applications. Processes in 20 minutes or less. ALWAYS USE COLOR CHARM ACTIVATING LOTION WITH COLOR CHARM DEMI-PERMANENT HAIR COLOR FOR OPTIMAL RESULTS.

Wella Color Charm Permanent Liquid Hair Toner T17 Empress Blonde Liquifuse™ Technology saturates and fuses with the hair to deliver a TRUE-TO-TONE color.Exceptionally fade resistant. Provides a vibrant palette without boundaries.Intermixable with other 62 Wella Color Charm shades to express your creativity.Time tested formulations ensure consistent, predictable results. Gentle floral fragrance for a more pleasurable coloring experience.Remove “brass” to create pure double-process blonde hair. Features  Vibrant, long lasting, fade resistant results  Excellent grey coverage  Gentle floral fragrance  Saturates each strand to deliver great conditioning  Economical 1:2 mix ratio  Quick and easy bottle applications  Directions  1.     Pre-lighten the hair to required level before applying toner 2.     Mix 1 part Color Charm Toner with 2 part Color Charm Developer 3.     Apply to damp hair 4.     Develop for up to 30 minutes 5.     Check frequently for desired result

L'Oreal Majirel 7.24 50ml Limited availability Are you craving absolute vibrant colors that dazzle and nourish your hair? Look no further than L'Oreal Majirel, the epitome of hair coloring perfection. With a wide palette of rich shades, Majirel ensures that grey hair is covered and left silky and luscious. Powered by Ionène G™ and Incell™ advanced technologies, this iconic hair color reaches all three levels of your hair, treating every strand with the care it deserves. Benefits & Features Cosmetic World's Trusted Choice: Recommended since 1980, Majirel has been the top pick for countless hair salons worldwide. Extensive Shade Selection: Explore over 128 true-to-color shades with our latest Majirel Color charts, available both online and in-store. Advanced Technology for Superior Results: Majirel's highly advanced formula restores and protects your hair fiber from the core to the surface, offering unparalleled conditioning and shine. Long-Lasting Color: Mixed to various depths and intensities, Majirel delivers a vibrant, long-lasting color that cares for your hair. Versatile Application: Whether you're going for a full head transformation or subtle highlights, Majirel caters to all your coloring needs. Strengthens and Nourishes: Enriched with Incell™ and Ionène G™, Majirel strengthens and reinforces your hair fiber, leaving it glossy and supple to the touch. A Color Revolution In a sea of hair coloring products, L'Oreal Majirel stands out for its unmatched quality and performance. With decades of trust from professionals and a wide range of shades to choose from, Majirel offers not just color but an experience that elevates your hair game to new heights. Its advanced technology ensures not only stunning results but also hair that feels stronger and healthier with each application. Your Hair's Hero Are you tired of lackluster hair coloring experiences that leave your hair dull and lifeless? Majirel is here to revolutionize your hair coloring routine. Say goodbye to dull colors and hello to vibrant, long-lasting shades that nourish your hair from within. With Majirel, you can finally achieve the vibrant, salon-quality results you've always dreamed of, right in the comfort of your own home. Specifications Application Ratio: Mix 1:1.5 with L’Oreal Majicreme Developer until creamy texture Application Process: Apply onto dry, unshampooed hair from root to ends, process for 35 minutes, then rinse thoroughly until water is clear Developer Options: Use L’Oreal Oxydant Creme (3.75%) 12.5 Vol Developer for darkening, or Majicreme Developer (6%, 9%, or 12%) for lifting Usage: Professional use only; conduct sensitivity and allergic patch test 48 hours prior to each application Directions Mix 1:1.5 with L’Oreal Majicreme Developer until creamy texture Apply onto dry unshampooed hair from root to ends Process for 35 minutes Rinse thoroughly until water is clear Pro Tips To darken: Use L’Oreal Oxydant Creme (3.75%) 12.5 Vol Developer To lift up to 1 level: Use Majicreme (6%) 20 Vol Developer To lift up to 2 levels:  Use Majicreme (9%) 30 Vol Developer To lift up to 3 levels:  Use Majicreme (12%) 40 Vol Developer Click Here To Explore Other L'Oreal Majirel shades! PROFESSIONAL USE ONLY. The sale and use of this product are intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Schwarzkopf Igora Royal 6-32 Dark Blonde Matt Ash 60g / 2.1oz (Old Packaging) Discover the Schwarzkopf Igora Royal 6-32 Dark Blonde Matt Ash Hair Color – a professional-grade solution that delivers a lasting matt ash hue. Perfect for transformations or gray coverage, Igora Royal 6-32 offers a reliable and vibrant result. Benefits & Features Color Shade: 6-32 Dark Blonde Matt Ash. Igora Royal 6-32 presents a captivating matt ash blonde that brings depth and brilliance to your hair. Enjoy exceptional coverage and a consistent hue from root to tip. 100% White Coverage: The potent formula ensures thorough saturation, even for stubborn gray strands. Experience a rejuvenated and seamless look that defies age. The IGORA ROYAL High Definition Technology: Schwarzkopf Igora Royal harnesses an exquisite, salon-exclusive formula trusted by professionals worldwide. Enriched with innovative color pigments and nourishing agents, it delivers optimal color outcomes while safeguarding hair health and vitality. Long-lasting Results: Formulated with advanced color retention technology, this hair color resists fading, providing enduring vibrancy and confidence. Versatile Application: Igora Royal adapts seamlessly to various techniques, from full-color applications to root touch-ups and creative highlights. Unleash your artistic vision with ease. Gentle on Hair: Despite its vibrant color payoff, Igora Royal remains gentle on your hair and scalp. Fortified with conditioning agents, it nurtures and shields hair during coloring, minimizing damage and preserving natural moisture. Eco-friendly: The product's packaging reflects Schwarzkopf’s commitment to sustainability – the tube is crafted from 100% recycled aluminum, the cap from 80% recycled plastic, and the folding box from a minimum of 96% sugarcane paper. Where can I find Schwarzkopf IGORA Royal Color Chart? Are you curious about exploring a wide range of colors and finding your ideal shade? Our experts are here to assist you. Come and check out the IGORA Royal color chart or swatch book at our store located at 623 Yonge St, Toronto. Let's discover the perfect color for you! Where can I buy the IGORA Royal Color Chart for my salon? Are you searching for the IGORA Royal Color Chart for your salon? Do you want to offer your clients a wide range of vibrant color options? You can easily get the IGORA Swatch Book either in-store at Cosmetic World or order it conveniently through our website. Enjoy fast and efficient shipping to make your salon experience even better! PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. It is essential to follow the instructions provided with the product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Redken Chromatics Beyond Cover Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology. Features & Benefits Delivers lasting vibrancy and reflective color results, while revitalizing hair. 2X fortified hair* Zero ammonia, zero odor Up to 100% gray coverage Multi-dimensional, 4D color results Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results *Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo. **Leaves hair 2X smoother than before coloring. Directions Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair The alpha-numeric labeling allows for easy, predictable formulation and results Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application Apply color generously using fine 1/4" diagonal partings Cross-check application Process at room temperature for 35 minutes Active Ingredients ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional colorProtein Extract Technology: The proteins Proline and Threoline fortify the hair strand PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Redken Chromatics Ultra Rich Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology. Features & Benefits Delivers lasting vibrancy and reflective color results, while revitalizing hair. 2X fortified hair* Zero ammonia, zero odor Up to 100% gray coverage Multi-dimensional, 4D color results Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results *Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo. **Leaves hair 2X smoother than before coloring. Directions Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair The alpha-numeric labeling allows for easy, predictable formulation and results Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application Apply color generously using fine 1/4" diagonal partings Cross-check application Process at room temperature for 35 minutes Active Ingredients ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional colorProtein Extract Technology: The proteins Proline and Threoline fortify the hair strand PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

L'Oreal LUO 6/6N 1.7Oz Indulge in the luxurious experience of L'Oreal Luo Color, a masterpiece in hair coloring. Infused with innovation and expertise, Luo Color promises to transform your hair into a beacon of radiance and shine. Say farewell to lackluster locks and hello to a vibrant, luminous mane in just 20 minutes. Benefits & Features Fresh Shine: Each strand is enveloped in a fresh, high-shine finish, emanating brilliance and vitality. Ultra High-Shine: With its unique blend of photo-reflective color molecules, Luo Color delivers an unparalleled level of luminosity, captivating attention with its shimmering allure. Permanent Brilliance: Enjoy long-lasting, translucent color that revitalizes your hair, leaving it vibrant and full of life. Enriched Formula: Infused with Nutrishine technology and Grape seed oil, Luo Color nourishes your hair from within, ensuring a smooth, radiant finish. Effective Coverage: Achieve up to 70% coverage of white hair, ensuring flawless results every time. Subtle Lightening: Experience up to 3 levels of lightening, adding depth and dimension to your hair color. Professional-Grade: Designed for professional use, Luo Color guarantees salon-quality results that exceed expectations. Shine Bright Quick Results: Experience rapid transformation with a development time of just 20 minutes, perfect for individuals on the go. Enhanced Radiance: Unlike conventional hair colors, Luo Color's formula enhances shine and luminosity, ensuring a salon-worthy finish with every application. Nourishing Care: Enriched with Nutrishine technology and Grape seed oil, Luo Color not only colors but also nourishes and protects your hair, promoting long-lasting health and vitality. Unlock Your Hair's Potential Are you tired of lackluster hair color that fades quickly? Embrace the brilliance of L'Oreal Luo Color. Our revolutionary formula promises vibrant, long-lasting color that shines bright, leaving you with hair that exudes confidence and allure. Say hello to a fresh, luminous look that defies expectations. Specifications Type: Permanent Hair Color Coverage: Up to 70% of white hair Lightening: Up to 3 levels Development Time: 20 minutes (may vary depending on the service provided by your professional hairdresser) Professional Use Only: Intended for licensed professionals only. Conduct sensitivity and allergic patch tests 48 hours prior to each application. Transform your hair with L'Oreal Luo Color today and experience the vibrant, luminous shine you've always dreamed of. Elevate your hair game and unlock the radiant beauty that lies within.

L'Oreal LUO 10.01 1.7Oz Indulge in the luxurious experience of L'Oreal Luo Color, a masterpiece in hair coloring. Infused with innovation and expertise, Luo Color promises to transform your hair into a beacon of radiance and shine. Say farewell to lackluster locks and hello to a vibrant, luminous mane in just 20 minutes. Benefits & Features Fresh Shine: Each strand is enveloped in a fresh, high-shine finish, emanating brilliance and vitality. Ultra High-Shine: With its unique blend of photo-reflective color molecules, Luo Color delivers an unparalleled level of luminosity, captivating attention with its shimmering allure. Permanent Brilliance: Enjoy long-lasting, translucent color that revitalizes your hair, leaving it vibrant and full of life. Enriched Formula: Infused with Nutrishine technology and Grape seed oil, Luo Color nourishes your hair from within, ensuring a smooth, radiant finish. Effective Coverage: Achieve up to 70% coverage of white hair, ensuring flawless results every time. Subtle Lightening: Experience up to 3 levels of lightening, adding depth and dimension to your hair color. Professional-Grade: Designed for professional use, Luo Color guarantees salon-quality results that exceed expectations. Shine Bright Quick Results: Experience rapid transformation with a development time of just 20 minutes, perfect for individuals on the go. Enhanced Radiance: Unlike conventional hair colors, Luo Color's formula enhances shine and luminosity, ensuring a salon-worthy finish with every application. Nourishing Care: Enriched with Nutrishine technology and Grape seed oil, Luo Color not only colors but also nourishes and protects your hair, promoting long-lasting health and vitality. Unlock Your Hair's Potential Are you tired of lackluster hair color that fades quickly? Embrace the brilliance of L'Oreal Luo Color. Our revolutionary formula promises vibrant, long-lasting color that shines bright, leaving you with hair that exudes confidence and allure. Say hello to a fresh, luminous look that defies expectations. Specifications Type: Permanent Hair Color Coverage: Up to 70% of white hair Lightening: Up to 3 levels Development Time: 20 minutes (may vary depending on the service provided by your professional hairdresser) Professional Use Only: Intended for licensed professionals only. Conduct sensitivity and allergic patch tests 48 hours prior to each application. Transform your hair with L'Oreal Luo Color today and experience the vibrant, luminous shine you've always dreamed of. Elevate your hair game and unlock the radiant beauty that lies within.

L'Oreal LUO 10 1.7Oz Indulge in the luxurious experience of L'Oreal Luo Color, a masterpiece in hair coloring. Infused with innovation and expertise, Luo Color promises to transform your hair into a beacon of radiance and shine. Say farewell to lackluster locks and hello to a vibrant, luminous mane in just 20 minutes. Benefits & Features Fresh Shine: Each strand is enveloped in a fresh, high-shine finish, emanating brilliance and vitality. Ultra High-Shine: With its unique blend of photo-reflective color molecules, Luo Color delivers an unparalleled level of luminosity, captivating attention with its shimmering allure. Permanent Brilliance: Enjoy long-lasting, translucent color that revitalizes your hair, leaving it vibrant and full of life. Enriched Formula: Infused with Nutrishine technology and Grape seed oil, Luo Color nourishes your hair from within, ensuring a smooth, radiant finish. Effective Coverage: Achieve up to 70% coverage of white hair, ensuring flawless results every time. Subtle Lightening: Experience up to 3 levels of lightening, adding depth and dimension to your hair color. Professional-Grade: Designed for professional use, Luo Color guarantees salon-quality results that exceed expectations. Shine Bright Quick Results: Experience rapid transformation with a development time of just 20 minutes, perfect for individuals on the go. Enhanced Radiance: Unlike conventional hair colors, Luo Color's formula enhances shine and luminosity, ensuring a salon-worthy finish with every application. Nourishing Care: Enriched with Nutrishine technology and Grape seed oil, Luo Color not only colors but also nourishes and protects your hair, promoting long-lasting health and vitality. Unlock Your Hair's Potential Are you tired of lackluster hair color that fades quickly? Embrace the brilliance of L'Oreal Luo Color. Our revolutionary formula promises vibrant, long-lasting color that shines bright, leaving you with hair that exudes confidence and allure. Say hello to a fresh, luminous look that defies expectations. Specifications Type: Permanent Hair Color Coverage: Up to 70% of white hair Lightening: Up to 3 levels Development Time: 20 minutes (may vary depending on the service provided by your professional hairdresser) Professional Use Only: Intended for licensed professionals only. Conduct sensitivity and allergic patch tests 48 hours prior to each application. Transform your hair with L'Oreal Luo Color today and experience the vibrant, luminous shine you've always dreamed of. Elevate your hair game and unlock the radiant beauty that lies within.

tbh - true beauty honest 8-51 C Inspired by a deep longing for self–expression and authenticity, tbh - true beautiful honest provides a truly unique, beautifully authentic and genuinely honest solution to hair colouring.Truly unique multi-dimensional nuances playing with the hair's naturals highs and lows.Beautifully authentic shimmering powdery nuances with subtle iridescent undertones that enhance and beautify rather than reduce or conceal.We are honest about what is in our products. Our formulas have been crafted with natural ingredients where we can and the remaining have been carefully selected for performance, allowing us to deliver you our very best. Our beautifully authentic shades offer subtle and powdery tones in three shade directions (natural, cool and warm) to address your clients' individuality, thanks to the uniquely crafted mix of hair colour dyes.These shades respect and illuminate the hair’s natural highs and lows, providing natural-looking results with up to 100% multi-dimensional coverage.

tbh - true beauty honest 5-16 C 2.1oz Inspired by a deep longing for self–expression and authenticity, tbh - true beautiful honest provides a truly unique, beautifully authentic and genuinely honest solution to hair colouring.Truly unique multi-dimensional nuances playing with the hair's naturals highs and lows.Beautifully authentic shimmering powdery nuances with subtle iridescent undertones that enhance and beautify rather than reduce or conceal.We are honest about what is in our products. Our formulas have been crafted with natural ingredients where we can and the remaining have been carefully selected for performance, allowing us to deliver you our very best. Our beautifully authentic shades offer subtle and powdery tones in three shade directions (natural, cool and warm) to address your clients' individuality, thanks to the uniquely crafted mix of hair colour dyes.These shades respect and illuminate the hair’s natural highs and lows, providing natural-looking results with up to 100% multi-dimensional coverage.

Freelux  “Freedom” Philosophy Freelux, with its 'Freedom' philosophy, offers both hair colorists and their clients a fully uncompromising choice when it comes to naturally-sourced hair color brands. Drawing its inspiration from the natural world, Freelux prides itself on the use of organic, environmentally friendly ingredients.Freelux is an advanced hair colorant created by Tocco Magico, designed to respect the balance of both the hair and skin. Free from chemicals like ammonia, paraphenylenediamine, resorcinol, petrolatum, and allergens, it presents a gentle yet effective hair coloring solution. Tocco Magico Freelux Formula Its formula has been enhanced with an array of eco-certified, naturally derived, and organic active ingredients selected for their protective, hydrating, and shine-enhancing properties.For instance, the formula includes Camellia oil (also known as tsubaki oil), known for its antioxidant and soothing qualities. This ingredient nourishes the hair, adding protection and imparting a lustrous shine.Hyaluronic acid, another key component, provides essential hydration and fortification, giving volume and structure to the hair. Rosewood essential oil revitalizes the hair, promoting regeneration for healthier-looking strands.Lastly, the formula is further enriched with ceramides, boswellia serrata, and olus oil. These ingredients enhance protection and carry out a restructuring action, ensuring that your hair receives comprehensive care and attention. Features & Benefits Free from Ammonia, PPD, Resorcinol, and Petroleum Features a blend of ceramides, micro pigments, and hyaluronic acid for vibrant, youthful-looking hair. Oil-based, crème color infused with Tsubaki Oil, Olus Oil, Rosa Seed Oil, and Rice Oil for long-lasting shine. Delivers a warm, bright finish. It provides the hair with vitamin E, collagen, proteins, and essential fatty acids to energize, moisturize, soothe, and protect. 57 Shades, 1 Tool / Additive Larger, more economical 3.4 oz. tube Mixing Ratio 1:1.5 Disclaimer While Freelux by Tocco Magico is formulated with utmost care and uses naturally sourced, organic ingredients, we cannot guarantee suitability for individuals with specific allergies or sensitivities. It is crucial to perform a patch test before each application to assess any potential adverse reactions. If you have a known history of allergies or sensitivities to hair colorants or any of the listed ingredients, we strongly recommend consulting with a healthcare professional or conducting a patch test before using Freelux hair color. Learn more about the ingredients, how to use it and how to do a patch test, down below. Or check out the Tocco Magico Freelux Color Chart. Product of Italy