Permanent

Freelux  “Freedom” Philosophy Freelux, with its 'Freedom' philosophy, offers both hair colorists and their clients a fully uncompromising choice when it comes to naturally-sourced hair color brands. Drawing its inspiration from the natural world, Freelux prides itself on the use of organic, environmentally friendly ingredients.Freelux is an advanced hair colorant created by Tocco Magico, designed to respect the balance of both the hair and skin. Free from chemicals like ammonia, paraphenylenediamine, resorcinol, petrolatum, and allergens, it presents a gentle yet effective hair coloring solution. Tocco Magico Freelux Formula Its formula has been enhanced with an array of eco-certified, naturally derived, and organic active ingredients selected for their protective, hydrating, and shine-enhancing properties.For instance, the formula includes Camellia oil (also known as tsubaki oil), known for its antioxidant and soothing qualities. This ingredient nourishes the hair, adding protection and imparting a lustrous shine.Hyaluronic acid, another key component, provides essential hydration and fortification, giving volume and structure to the hair. Rosewood essential oil revitalizes the hair, promoting regeneration for healthier-looking strands.Lastly, the formula is further enriched with ceramides, boswellia serrata, and olus oil. These ingredients enhance protection and carry out a restructuring action, ensuring that your hair receives comprehensive care and attention. Features & Benefits Free from Ammonia, PPD, Resorcinol, and Petroleum Features a blend of ceramides, micro pigments, and hyaluronic acid for vibrant, youthful-looking hair. Oil-based, crème color infused with Tsubaki Oil, Olus Oil, Rosa Seed Oil, and Rice Oil for long-lasting shine. Delivers a warm, bright finish. It provides the hair with vitamin E, collagen, proteins, and essential fatty acids to energize, moisturize, soothe, and protect. 57 Shades, 1 Tool / Additive Larger, more economical 3.4 oz. tube Mixing Ratio 1:1.5 Disclaimer While Freelux by Tocco Magico is formulated with utmost care and uses naturally sourced, organic ingredients, we cannot guarantee suitability for individuals with specific allergies or sensitivities. It is crucial to perform a patch test before each application to assess any potential adverse reactions. If you have a known history of allergies or sensitivities to hair colorants or any of the listed ingredients, we strongly recommend consulting with a healthcare professional or conducting a patch test before using Freelux hair color. Learn more about the ingredients, how to use it and how to do a patch test, down below. Or check out the Tocco Magico Freelux Color Chart. Product of Italy

Redken Chromatics Beyond Cover 5Vv/5.22 VIOLET/violet Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology. Features & Benefits Delivers lasting vibrancy and reflective color results, while revitalizing hair. 2X fortified hair* Zero ammonia, zero odor Up to 100% gray coverage Multi-dimensional, 4D color results Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results *Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo. **Leaves hair 2X smoother than before coloring. Directions Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair The alpha-numeric labeling allows for easy, predictable formulation and results Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application Apply color generously using fine 1/4" diagonal partings Cross-check application Process at room temperature for 35 minutes Active Ingredients ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional colorProtein Extract Technology: The proteins Proline and Threoline fortify the hair strand PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Igora Royal 7-75 Original Package Disclaimer: Professional Use OnlyThis exclusive hair color, while discontinued, remains a prized possession for expert hairdressers. Ideal for wigs and extensions, its unparalleled quality guarantees exceptional results. Cosmetic World recommends this product strictly for licensed professionals. Cosmetic World has recommended Schwarzkopf Igora Royal since 1980. Widely recognized as one of the most utilized professional hair colour brands. Reliable, vibrant, true color with uncompromising grey coverage and unbeatable retention. Visit our superstore to consult with the latest physical, true to colour Schwarzkopf Igora Royal Colour charts and choose from over 90 shades. Shop online for our great prices and FREE delivery*. Features New High Definition Technology The Igora Royal High Definition Technology features high-definition pigment matrices for clearest tone direction, enhanced true-to-swatch results, amplified intensity and maximum coverage. Stunning, Precise and Intense Color Results 40 NEW beautiful shades Absolute true-to-swatch results Up to 50% longer color retention* Up to 25% brighter color vibrancy** Fashion colors with up to 70% white hair coverage and with the highest vibrancy on coppers, reds and violets Perfect color equalization, even on porous hair The clearest lifting shades and advanced care, for maximum contrast & shine *vs previous Igora Royal color cream. **Advanced care achieved with 12%/40 Vol. Igora Royal Oil Developer. For best results use with Schwarzkopf Igora Royal Developer. Voted #1 permanent color in Canada for the 3rd year in a row - 2012, 2013 & 2014! Salon Magazine Directions Usage of shades with up to 100% white hair coverage: Use Igora Royal 3%, 6%, 9% or 12% Developer Mixing ratio 1:1 Apply on dry hair Allow to develop for 30 - 45 minutes Rinse well Shampoo and neutralize with BC Bonacure Color Save products. Usage of shades with up to 50% white hair coverage: Use 3%, 6%, 9% or 12% developer. Mixing ratio 1:1. Apply on dry hair. Allow to develop for 30 - 45 minutes. Rinse well. Shampoo and neutralize with BC Bonacure Color Save products. If a shade with 50% coverage has been chosen as the target shade, for hair that is 2 or more levels lighter, a corresponding base tone (-0, -4) needs to be added using a mixing ratio 2:1 (40g 4-99 + 20g 4-0). Pro tips Start your Igora Royal journey with Expert Amber Hug. Choosing the right developer: Use 3% Color & Care Developer when coloring darker. Use 6% Color & Care Developer for tone-on-tone, 1 tone lighter or coverage. Use 9% Color & Care Developer for coloring 1-2 tones lighter. Use 12% Color & Care Developer for coloring 2-3 tones lighter. For worn out color on previously tinted hair: Proceed a dual application; the colorist method for previously colored hair. Additional heat is optional and reduces the developing time by one-third. PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Guy-Tang #MyDentity Permanent Hair Color 8NI Blonde Natural Ice Breakthrough MiruStyle X-HP technology delivering extreme heat protection. Radically reduce the damage of thermal styling. Thermal protection up to 450F (230C). Advanced VibraRiche technology offers 2x shininess. Exclusive blend of Keratin and Argan Oil care your hair while coloring. Maximum gray coverage with cool natural result. Intermixable with other #MyDentity shades. Net weight: 58g / 2oz Directions 1.     Mix ratio 1:1 with #MyDentity Permanent Developer 10V / 20V / 30V / 40V 2.     Apply onto dry hair 3.     Let it work up to 30 minutes (40 minutes for resistant grays) 4.     Rinse thoroughly until water is clear

Goldwell Topchic Permanent Hair Color 6BS Smoky Couture Brown Light Your Ultimate Solution for Vibrant and Stunning Hair Are you ready to elevate your hair coloring game to new heights? Look no further than Goldwell Topchic – the epitome of precision, convenience, and protection in hair coloration. With Goldwell Topchic, you're not just coloring hair; you're creating art. Its revolutionary formula ensures maximum color accuracy, allowing you to unleash your creativity without compromise. Whether you're a seasoned professional or a budding stylist, Goldwell Topchic 6BS Smoky Couture Brown Light empowers you to craft breathtaking hair transformations that turn heads. Features & Benefits: Protective Coloring Service: Goldwell's patented Coenzyme Technology neutralizes free radicals and protects hair during coloration, preventing damage and over-oxidation. Even Color Result: The Color Equalizer System ensures a homogenized hair structure, resulting in an even and smooth color outcome. 100% Grey Coverage: Natural shades provide full grey coverage, even on resistant hair, giving your clients a polished look. Wide Range of Shades: Choose from over 100 intermixable shades to unleash your creativity and cater to diverse client preferences. Maximum Color Accuracy: Achieve precise and vibrant color results every time you use Goldwell Topchic. Efficient Product Dosing: The unique Depot System ensures clean, easy, and precise mixing and measuring. Cream-Gel Consistency: The easy-to-mix and apply cream-gel consistency simplifies the application process. Artistic Expression: Unlock your inner artist by experimenting with various shades, including iconic options like 6NN, 9NA, 6RR, and 6KS. Creative Freedom: Whether it's the bold 6BP, captivating 7BG, cool browns, or elegant 3N, Goldwell Topchic allows for boundless creativity. Radiant Results: Achieve brilliant colors, from radiant 9G to chic 7B, delivering hair transformations that exude confidence. Goldwell Topchic 6BS Smoky Couture Brown Light – where science meets artistry to redefine hair color perfection. Elevate your craft, amplify your success, and let your imagination run wild with Goldwell's iconic range of shades. Check out Goldwell Topchic Color Chart. Mix Goldwell Topchic with Goldwell Developer Lotion at 3%/10 Vol, 6%/20 Vol, 9%/30 Vol, or 12%/40 Vol concentration for optimal color results. PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

L'Oreal INOA 6.15/6BRv Elevate your hair coloring experience with L'Oreal INOA, the pioneer of no ammonia color. This new and improved formula offers an unmatched level of sophistication in hair coloring, providing improved texture, increased permissiveness, and unparalleled protection and hydration for both hair and scalp. Say goodbye to harsh chemicals and hello to vibrant, long-lasting color that cares for your hair. Benefits & Features Vegan Formula: Enjoy guilt-free coloring with our 100% vegan formula. Complete Grey Coverage: Say farewell to pesky greys with 100% coverage. Long-lasting Color: Experience color that lasts and retains its vibrancy. +48% Shinier Hair: Achieve luscious locks with a stunning shine boost. Revolutionary Oil-based Formula: Our oil-based, ammonia-free formula respects your hair's integrity while delivering stunning color. Perfect Coverage: Achieve flawless coverage of up to 100% white hair. Hydration and Nutrition: Experience intense hydration and nutrition for up to 6 weeks. Lightening: Lighten your hair up to 3 levels for a personalized look. Easy Application: With its unctuous texture, iNOA perfectly adheres to hair, ensuring even application. What makes it stand out L'Oreal INOA stands out with its revolutionary oil-based, ammonia-free formula that prioritizes the health and vitality of your hair. Unlike traditional hair colorants, INOA envelops the hair fiber in a film of oil, pushing the colorant deeper into the hair for unlimited color possibilities. Additionally, its low dose MEA slightly opens the cuticle, ensuring optimal color penetration and coverage. With its innovative technology and luxurious results, L'Oreal INOA sets the standard for professional hair coloring. Unlock Your Hair's True Potential Are you tired of sacrificing the health of your hair for vibrant color? Look no further than L'Oreal INOA. Our advanced formula not only delivers stunning, long-lasting color but also nourishes and hydrates your hair for a salon-quality experience at home. Say goodbye to dry, damaged hair and hello to vibrant, healthy locks with L'Oreal INOA. Specifications Size: 60g Mixing Ratio: 1:1 Development Time: 35 Minutes Required Developer: INOA ODS² 10-volume, 20-volume or 30-volume Rich Developer Technology: Oil Delivery System (ODSý) technology and Low Dose MEA Hair Type & Condition: Suitable for consumers desiring natural shades, beautiful condition, stunning shine, and perfect coverage of white hair. Transform your hair with L'Oreal INOA today and experience the ultimate in color innovation. Say hello to vibrant, healthy hair with every application. Purchase now and unleash your hair's true potential!

Tocco Magico Multi Complex Color 9.0 Very Light Blond Italian hairdressers have entrusted their craft to Tocco Magico for over 75 years. The Tocco Magico Multi Complex Color represents the pinnacle of hair coloring excellence. Crafted with a creamy consistency, this premium hair color not only hydrates your hair but also leaves it feeling remarkably smooth and healthy. Benefits & Features True-to-Tone Color: A classic permanent crème hair color renowned for its ability to deliver consistent, true-to-tone results. Fade Resistance: Extraordinary fade resistance ensures your vibrant color lasts longer, maintaining its brilliance wash after wash. Exceptional Grey Coverage: Covers even the most stubborn greys, ensuring a flawless finish every time. Hydrating Formula: Infused with a blend of Herbal Extracts (Green Tea, Liquorice Chamomile, Centella) and Betaglucan, providing restoring, soothing, and antioxidant benefits. Mixable Shades: Mixable with other 76 Tocco Magico shades, allowing you to unleash your creativity and customize your color. Economical: With its 3.3 oz size and 1:1.5 oz mixing ratio, it's one of the most economical permanent liquid hair color options available. Beyond Expectations Tocco Magico Multi Complex stands out from the competition with its time-tested Italian formula, delivering consistent and predictable results every time. Its unique blend of Hyaluronic Acid gel ensures not only vibrant color but also anti-aging benefits, imparting a youthful shine to your hair. Solving the Coloring Conundrum If you're seeking vibrant, long-lasting hair color with exceptional grey coverage and hydrating benefits, look no further than the Multi Complex Color. This professional-grade hair color provides salon-quality results in the comfort of your own home or salon. Specifications Size: 100ml / 3.3 oz tube Mixing Ratio: 1 part color to 1.5 parts Oxidant (10/20/30/40 Volume) Processing Time: 30 minutes, depending on hair texture (fine, medium, or coarse) Transform your hair with Tocco Magico Multi Complex Color today and experience salon-quality results at home. Embrace vibrant, true-to-tone color that lasts, along with exceptional grey coverage and hydrating benefits. Order now and unlock the secret to luxurious, professional-grade hair color!

Redken Chromatics 4Bc/4.54 Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology. Features & Benefits Delivers lasting vibrancy and reflective color results, while revitalizing hair. 2X fortified hair* Zero ammonia, zero odor Up to 100% gray coverage Multi-dimensional, 4D color results Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results *Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo. **Leaves hair 2X smoother than before coloring. Directions Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair The alpha-numeric labeling allows for easy, predictable formulation and results Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application Apply color generously using fine 1/4" diagonal partings Cross-check application Process at room temperature for 35 minutes Active Ingredients ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional colorProtein Extract Technology: The proteins Proline and Threoline fortify the hair strand PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Goldwell Elumen Thickener Achieve unparalleled precision in your hair coloring endeavors with the Goldwell Elumen Thickener. Specifically formulated to enhance the viscosity of Elumen hair color, this thickener ensures a flawless application, making it indispensable for both professionals and at-home color enthusiasts. Key Features Enhanced Consistency: Transforms the fluidity of Elumen hair color into a thicker, more manageable consistency, facilitating meticulous application without the inconvenience of drips or spills.​ Unaltered Color Intensity: While it modifies the texture, it preserves the original vibrancy and intensity of the color, ensuring your desired shade remains true and radiant.​ Ideal for Creative Techniques: Perfect for freehand and other innovative coloring methods, allowing for seamless blending and precise placement of contrasting tones without the risk of bleeding.​ Why Choose Goldwell Elumen Thickener? Professional Results at Home: Whether you're a salon expert or a DIY enthusiast, this thickener empowers you to achieve salon-quality outcomes with ease and confidence.​ Versatility: Suitable for a wide range of creative coloring techniques, it provides the flexibility to experiment and express your unique style without compromising on quality.​ How to Use Preparation: Shake the bottle thoroughly before use to ensure the formula is well-mixed.​ Mixing: Add the thickener drop by drop to your Elumen hair color mixture, not exceeding 10% of the total color mixture. For freehand techniques, a 5% addition is typically sufficient.​ Consistency Check: Stir the mixture until you achieve your desired thickness. Avoid adding more than 10%, as excessive thickener may lead to color shifts and reduced performance.​ FAQs Can this thickener be used with other hair color brands? No, the Goldwell Elumen Thickener is specifically designed for use with Elumen hair colors and is not recommended for other brands.​ Will using the thickener affect the longevity of the hair color? When used as directed, the thickener does not impact the durability of the color. Ensure not to exceed the recommended amount to maintain optimal results. Is it safe for all hair types? Yes, this product is suitable for all hair types. However, always perform a patch test before full application to rule out any potential sensitivities.​ Caution Contains hydrogen peroxide.​ Avoid contact with eyes. In case of eye contact, rinse immediately with water.​ Keep out of reach of children.​ Use appropriate protective gloves during application.​ Store in a cool place, away from direct sunlight.​ Elevate your hair coloring experience with the Goldwell Elumen Thickener – the essential tool for achieving precise, vibrant, and long-lasting results.​

Goldwell Topchic Permanent Hair Color Blue Ash  Your Ultimate Solution for Vibrant and Stunning Hair Are you ready to elevate your hair coloring game to new heights? Look no further than Goldwell Topchic – the epitome of precision, convenience, and protection in hair coloration. With Goldwell Topchic, you're not just coloring hair; you're creating art. Its revolutionary formula ensures maximum color accuracy, allowing you to unleash your creativity without compromise. Whether you're a seasoned professional or a budding stylist, Goldwell Topchic Blue Ash empowers you to craft breathtaking hair transformations that turn heads. Features & Benefits: Protective Coloring Service: Goldwell's patented Coenzyme Technology neutralizes free radicals and protects hair during coloration, preventing damage and over-oxidation. Even Color Result: The Color Equalizer System ensures a homogenized hair structure, resulting in an even and smooth color outcome. 100% Grey Coverage: Natural shades provide full grey coverage, even on resistant hair, giving your clients a polished look. Wide Range of Shades: Choose from over 100 intermixable shades to unleash your creativity and cater to diverse client preferences. Maximum Color Accuracy: Achieve precise and vibrant color results every time you use Goldwell Topchic. Efficient Product Dosing: The unique Depot System ensures clean, easy, and precise mixing and measuring. Cream-Gel Consistency: The easy-to-mix and apply cream-gel consistency simplifies the application process. Artistic Expression: Unlock your inner artist by experimenting with various shades, including iconic options like 6NN, 9NA, 6RR, and 6KS. Creative Freedom: Whether it's the bold 6BP, captivating 7BG, cool browns, or elegant 3N, Goldwell Topchic allows for boundless creativity. Radiant Results: Achieve brilliant colors, from radiant 9G to chic 7B, delivering hair transformations that exude confidence. Goldwell Topchic Blue Ash  – where science meets artistry to redefine hair color perfection. Elevate your craft, amplify your success, and let your imagination run wild with Goldwell's iconic range of shades. Check out Goldwell Topchic Color Chart. Mix Goldwell Topchic with Goldwell Developer Lotion at 3%/10 Vol, 6%/20 Vol, 9%/30 Vol, or 12%/40 Vol concentration for optimal color results. PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

tbh - true beauty honest 9-16 C Inspired by a deep longing for self–expression and authenticity, tbh - true beautiful honest provides a truly unique, beautifully authentic and genuinely honest solution to hair colouring.Truly unique multi-dimensional nuances playing with the hair's naturals highs and lows.Beautifully authentic shimmering powdery nuances with subtle iridescent undertones that enhance and beautify rather than reduce or conceal.We are honest about what is in our products. Our formulas have been crafted with natural ingredients where we can and the remaining have been carefully selected for performance, allowing us to deliver you our very best. Our beautifully authentic shades offer subtle and powdery tones in three shade directions (natural, cool and warm) to address your clients' individuality, thanks to the uniquely crafted mix of hair colour dyes.These shades respect and illuminate the hair’s natural highs and lows, providing natural-looking results with up to 100% multi-dimensional coverage.

Goldwell Topchic Permanent Hair Color 6BM Matt Couture Brown Light Your Ultimate Solution for Vibrant and Stunning Hair Are you ready to elevate your hair coloring game to new heights? Look no further than Goldwell Topchic – the epitome of precision, convenience, and protection in hair coloration. With Goldwell Topchic, you're not just coloring hair; you're creating art. Its revolutionary formula ensures maximum color accuracy, allowing you to unleash your creativity without compromise. Whether you're a seasoned professional or a budding stylist, Goldwell Topchic 6BM Matt Couture Brown Light empowers you to craft breathtaking hair transformations that turn heads. Features & Benefits: Protective Coloring Service: Goldwell's patented Coenzyme Technology neutralizes free radicals and protects hair during coloration, preventing damage and over-oxidation. Even Color Result: The Color Equalizer System ensures a homogenized hair structure, resulting in an even and smooth color outcome. 100% Grey Coverage: Natural shades provide full grey coverage, even on resistant hair, giving your clients a polished look. Wide Range of Shades: Choose from over 100 intermixable shades to unleash your creativity and cater to diverse client preferences. Maximum Color Accuracy: Achieve precise and vibrant color results every time you use Goldwell Topchic. Efficient Product Dosing: The unique Depot System ensures clean, easy, and precise mixing and measuring. Cream-Gel Consistency: The easy-to-mix and apply cream-gel consistency simplifies the application process. Artistic Expression: Unlock your inner artist by experimenting with various shades, including iconic options like 6NN, 9NA, 6RR, and 6KS. Creative Freedom: Whether it's the bold 6BP, captivating 7BG, cool browns, or elegant 3N, Goldwell Topchic allows for boundless creativity. Radiant Results: Achieve brilliant colors, from radiant 9G to chic 7B, delivering hair transformations that exude confidence. Goldwell Topchic 6BM Matt Couture Brown Light – where science meets artistry to redefine hair color perfection. Elevate your craft, amplify your success, and let your imagination run wild with Goldwell's iconic range of shades. Check out Goldwell Topchic Color Chart. Mix Goldwell Topchic with Goldwell Developer Lotion at 3%/10 Vol, 6%/20 Vol, 9%/30 Vol, or 12%/40 Vol concentration for optimal color results. PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Wella llumina Color 7/35 Medium Blonde/ Gold Red-Violet Wella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013. Features and Benefits Introduces the wonder of light to the Wella Professionals portfolio. Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection Provides superior hair protection and up to 100% grey/white coverage with a sheer result Color line was created to complement Wella's current hair color offerings Introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Freelux  “Freedom” Philosophy Freelux, with its 'Freedom' philosophy, offers both hair colorists and their clients a fully uncompromising choice when it comes to naturally-sourced hair color brands. Drawing its inspiration from the natural world, Freelux prides itself on the use of organic, environmentally friendly ingredients.Freelux is an advanced hair colorant created by Tocco Magico, designed to respect the balance of both the hair and skin. Free from chemicals like ammonia, paraphenylenediamine, resorcinol, petrolatum, and allergens, it presents a gentle yet effective hair coloring solution. Tocco Magico Freelux Formula Its formula has been enhanced with an array of eco-certified, naturally derived, and organic active ingredients selected for their protective, hydrating, and shine-enhancing properties.For instance, the formula includes Camellia oil (also known as tsubaki oil), known for its antioxidant and soothing qualities. This ingredient nourishes the hair, adding protection and imparting a lustrous shine.Hyaluronic acid, another key component, provides essential hydration and fortification, giving volume and structure to the hair. Rosewood essential oil revitalizes the hair, promoting regeneration for healthier-looking strands.Lastly, the formula is further enriched with ceramides, boswellia serrata, and olus oil. These ingredients enhance protection and carry out a restructuring action, ensuring that your hair receives comprehensive care and attention. Features & Benefits Free from Ammonia, PPD, Resorcinol, and Petroleum Features a blend of ceramides, micro pigments, and hyaluronic acid for vibrant, youthful-looking hair. Oil-based, crème color infused with Tsubaki Oil, Olus Oil, Rosa Seed Oil, and Rice Oil for long-lasting shine. Delivers a warm, bright finish. It provides the hair with vitamin E, collagen, proteins, and essential fatty acids to energize, moisturize, soothe, and protect. 57 Shades, 1 Tool / Additive Larger, more economical 3.4 oz. tube Mixing Ratio 1:1.5 Disclaimer While Freelux by Tocco Magico is formulated with utmost care and uses naturally sourced, organic ingredients, we cannot guarantee suitability for individuals with specific allergies or sensitivities. It is crucial to perform a patch test before each application to assess any potential adverse reactions. If you have a known history of allergies or sensitivities to hair colorants or any of the listed ingredients, we strongly recommend consulting with a healthcare professional or conducting a patch test before using Freelux hair color. Learn more about the ingredients, how to use it and how to do a patch test, down below. Or check out the Tocco Magico Freelux Color Chart. Product of Italy

Schwarzkopf ESSENSITY Ammonia-free Permanent Color Creme 7-77 Medium Blonde Copper Extra 60ml / 2.02oz Discover the brilliance of natural and intense colors with Schwarzkopf Essensity Permanent Ammonia-Free Oil Hair Color. Crafted to perfection, this transformative hair color formula brings you a world of possibilities, from stunning shades to up to 100% white hair coverage. Achieve vibrant results and lift your hair up to 4 levels, all while nurturing its structure and enhancing its natural shine. Features & Benefits: Vibrant Color: Experience color that reflects your true essence. Essensity Permanent Ammonia-Free Oil Hair Color delivers intense, reflective shades that leave a lasting impression. Total White Hair Coverage: Bid farewell to unwanted white hairs. This formula offers up to 100% coverage, ensuring a seamless blend with your natural hair color. Up to 4 Levels of Lift: Embrace versatility in your hair color journey. Achieve up to 4 levels of lift for a spectrum of captivating results. Gentle Formula: Free from ammonia, silicones, synthetic mineral oil, parabens, chemical odors and fragrance. Comfortable Formulation: Experience the pinnacle of color comfort with an ammonia-free formulation, ensuring a pleasurable application. Locked-In Brilliance: Seal in the color vibrancy and softness through the innovative Phytolipid Technology, providing enduring results. Hair Structure Stabilization: Your hair's health matters. During the coloring process, this formula stabilizes your hair structure, resulting in a vibrant yet healthy-looking color. Long-Lasting Protection: Shield your hair against external elements. Essensity's formula helps maintain your color's vibrancy and natural shine, ensuring a long-lasting and luminous hue. Embark on a journey of transformative color with Schwarzkopf ESSENSITY Hair Color 7-77 Medium Blonde Copper Extra, where each product embodies a perfect blend of innovation, care, and superior results. Check out Schwarzkopf ESSENSITY Color Chart  Check out Schwarzkopf ESSENSITY Oil Developers PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

L'Oreal LUO 4.20 1.7Oz Indulge in the luxurious experience of L'Oreal Luo Color, a masterpiece in hair coloring. Infused with innovation and expertise, Luo Color promises to transform your hair into a beacon of radiance and shine. Say farewell to lackluster locks and hello to a vibrant, luminous mane in just 20 minutes. Benefits & Features Fresh Shine: Each strand is enveloped in a fresh, high-shine finish, emanating brilliance and vitality. Ultra High-Shine: With its unique blend of photo-reflective color molecules, Luo Color delivers an unparalleled level of luminosity, captivating attention with its shimmering allure. Permanent Brilliance: Enjoy long-lasting, translucent color that revitalizes your hair, leaving it vibrant and full of life. Enriched Formula: Infused with Nutrishine technology and Grape seed oil, Luo Color nourishes your hair from within, ensuring a smooth, radiant finish. Effective Coverage: Achieve up to 70% coverage of white hair, ensuring flawless results every time. Subtle Lightening: Experience up to 3 levels of lightening, adding depth and dimension to your hair color. Professional-Grade: Designed for professional use, Luo Color guarantees salon-quality results that exceed expectations. Shine Bright Quick Results: Experience rapid transformation with a development time of just 20 minutes, perfect for individuals on the go. Enhanced Radiance: Unlike conventional hair colors, Luo Color's formula enhances shine and luminosity, ensuring a salon-worthy finish with every application. Nourishing Care: Enriched with Nutrishine technology and Grape seed oil, Luo Color not only colors but also nourishes and protects your hair, promoting long-lasting health and vitality. Unlock Your Hair's Potential Are you tired of lackluster hair color that fades quickly? Embrace the brilliance of L'Oreal Luo Color. Our revolutionary formula promises vibrant, long-lasting color that shines bright, leaving you with hair that exudes confidence and allure. Say hello to a fresh, luminous look that defies expectations. Specifications Type: Permanent Hair Color Coverage: Up to 70% of white hair Lightening: Up to 3 levels Development Time: 20 minutes (may vary depending on the service provided by your professional hairdresser) Professional Use Only: Intended for licensed professionals only. Conduct sensitivity and allergic patch tests 48 hours prior to each application. Transform your hair with L'Oreal Luo Color today and experience the vibrant, luminous shine you've always dreamed of. Elevate your hair game and unlock the radiant beauty that lies within.